Affiliate marketing is a type of performance-based marketing in which a business rewards its affiliates for each customer or visitor brought to their website by the affiliate's own marketing efforts. In affiliate marketing, affiliates are paid for every action or sale that is generated through their efforts. Affiliate programs are designed to give affiliates an incentive to promote products and services from a variety of sources. Affiliates receive a commission for every successful sale or action they generate. Affiliate marketing is an effective way for businesses to drive traffic and increase sales without having to invest in expensive advertising campaigns. By leveraging the power of affiliate networks, businesses can reach a larger audience and maximize their return on investment.